Promotion of a Luxurious Lifestyle and Extravagance in the Media and Other Platforms from the Perspective of Primary and Secondary Islamic Jurisprudential Rulings
Keywords:
luxury life, luxury, media, primary jurisprudence, secondary jurisprudenceAbstract
The promotion of a luxurious lifestyle and extravagance in the media and other digital platforms is an issue that, particularly from the perspective of Islamic jurisprudence, requires thorough and in-depth examination. With their extensive persuasive power, media outlets can effectively introduce new standards for success and happiness, which may lead to the encouragement of consumerist and ostentatious behaviors. From a jurisprudential standpoint, such advertising is in conflict with the principles of contentment (qanāʿah), moderation (iʿtidāl), and asceticism (zuhd). The objective of this study is to examine the promotion of a luxurious lifestyle and extravagance in the media and other platforms within the framework of primary (fiqh al-awwalī) and secondary (fiqh al-thānawī) jurisprudential rulings. The nature of this research seeks to understand how media and digital platforms influence the promotion of luxurious and consumerist lifestyles and to assess these influences within the framework of Islamic jurisprudential principles. The findings of this study indicate that analyzing the promotion of a luxurious lifestyle and extravagance in the media from a jurisprudential perspective involves examining the effects of this phenomenon on Islamic principles. Through their influential capacity, media outlets can introduce new consumption patterns that may contradict the principles of contentment, moderation, and asceticism. The promotion of a luxurious lifestyle can lead to increased demand for excessive consumption, the creation of economic inequalities, and social pressure—issues that conflict with social justice in Islamic jurisprudence. To counter these negative effects, media outlets should align their content with Islamic principles and promote the values of contentment and responsible consumption to help preserve cultural and social balance.
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